Privacy Policy

We collect various types of information to provide and improve our services. The information we collect includes:

• Personal Information: Name, email address, phone number, and postal address when you contact us or register for our services.
• Business Information: Company name, job title, and industry details relevant to our B2B services.
• Technical Data: IP address, browser type, operating system, and device information collected automatically through our website.
• Usage Data: Pages visited, time spent on pages, click patterns, and other analytical data to improve user experience.

We use the information we collect for the following purposes:

• To provide, maintain, and improve our technology services and solutions.
• To communicate with you regarding enquiries, projects, and support requests.
• To send you marketing communications (with your consent) about our services and industry insights.
• To analyse usage patterns and optimise our website performance.
• To comply with legal obligations and protect our legitimate business interests.

We do not sell your personal information to third parties. We may share your data with:

• Service Providers: Trusted partners who assist in delivering our services, subject to strict data processing agreements.
• Legal Authorities: When required by law, regulation, or legal proceedings.
• Business Transfers: In connection with any merger, acquisition, or sale of assets, with appropriate notice provided to you.

Our website uses cookies and similar technologies to enhance your browsing experience:

• Essential Cookies: Required for basic website functionality and security.
• Analytics Cookies: Help us understand how visitors interact with our website.
• Marketing Cookies: Used to deliver relevant advertisements and track campaign performance.

You can manage your cookie preferences through your browser settings at any time.

We implement robust security measures to protect your personal information, including:

• Encryption of data in transit and at rest using industry-standard protocols.
• Regular security assessments and vulnerability testing.
• Access controls and authentication mechanisms for our systems.
• Employee training on data protection and privacy best practices.

While we strive to protect your data, no method of transmission over the internet is 100% secure.

Under applicable data protection laws, you have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your personal data in certain circumstances.
• Restriction: Request limitation of processing of your data.
• Portability: Receive your data in a structured, commonly used format.
• Objection: Object to processing based on legitimate interests or direct marketing.

To exercise any of these rights, please contact us using the details provided below.

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected:

• Enquiry data is retained for 12 months from the date of your last communication.
• Contract data is retained for the duration of the contract plus 6 years for legal compliance.
• Marketing preferences are retained until you withdraw consent.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised "Last updated" date.

We encourage you to review this policy periodically. Continued use of our services after changes constitutes acceptance of the updated policy.

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

• Email: support@virtara.co.uk
• Phone: +44 123 456 7890
• Address: 123 Tech Street, London, EC1A 1BB